Saturday, November 30, 2019
Picassos The Guitar Player Essay Example
Picassos The Guitar Player Essay There is no abstract art. You must always start with something. Afterward you can remove all traces of reality, quoted by Pablo Picasso, represents how his art moves away from realism and the traditional views of art in pre modernist era (Picasso). Picasso is known for his abstract paintings and is described as a modern artist. Ideas expressed in the handout Modernism are used to describe Pablo Picassos The Guitar Player (1910) and are used to define the painting as a modern work of art. The dimension created through the use of cubism and subjective style expressed in Picassos The Guitar Player defines the painting as a modern The Guitar Player is a cubist painting that moves away from the traditional design of a painting by presenting an uncertain image not found in the natural world. The title of the painting is the only indication of what is being presented.Lines used to create a person and a guitar become confusing, as evidence of the existence of the objects becomes blu rred. Monotone colors, shadowing, and shapes help add depth to the image. The depth developed creates multiple points of view. It removes the flatness of pre modern painting by giving the appearance of three-dimension to the painting. The dimensionality created is not normally The abstract and unnatural image defines the painting as a modern art piece. Cubism is an art about art, instead of being a mirror image of the exterior world. It is art referencing other art. The painting isnt a representation of what can be found in the exterior world, it is a representation of what is found within the artist (Edward). The painting is not objective, but subjective. The lines, shapes, color and shadowing are used to represent the artist;s inner thoughts and emotions. There is no narration or instruction found within the painting. It is different from pre modern ar
Tuesday, November 26, 2019
photography evolution through eps cycle elitepopularsocial essays
photography evolution through eps cycle elitepopularsocial essays In 1839 a process was invented that would forever change human perception and communication. Dubbed photography from the Greek words phos meaning light, and graphos meaning writing (Jeffrey, 240), the process was a much anticipated discovery. Long before its actual birth, the basic concept of of photography was common knowledge. It wasnt until the 1800s, however, that the idea of permenently fixing an image to a surface became tangible. Upon this discovery came the race to create the photograph. Encoureged by a very eager middle class, early photography had many expirimentors. Two of which are credited as the fathers of the invention. Both of these fathers created photography simultaneously in 1839, announcing their success within three months of one another. Although each of these inventors imployed different techniques, the overall effect was the same, a permanently fixed photographic image. The first of the two technologies was the work of Louis Jaques Mande Daguerre. His method of photography incorporated the use of copper plates covered in light-sensitive chemicals as printable surfaces. Both the weight of the plates, as well as the availability of the chemicals kept photography out of the hands of the middle-class. This elite status, however, was short lived. Photography was the direct result of a demanding middle class causing a push for both inexpensive materials as well as simple devices. Photography did not spend much time in the elite stages of society. Instead the medium quickly evolved to accomodate a very eager public. Only ten years after its invention, a society of photographers was formed, organizing a profesion that was now becoming a fad. As one photo-historian explains: by 1851, pictures supplemented names, and identity became a matter of images rather than words (Jeffrey, 241). Specialization of the medium took many forms, but it wasnt until 1880 that the most bla...
Friday, November 22, 2019
Anna Karenina by Leo Tolstoy (1828 â⬠1910)
Type of Work: Tragic love storySetting Moscow and St. Petersburg, Russia; nineteenth century Plagiarism Detection >Principal Characters Robert Jordan, an American fighting with Spanish Loyalists Anna Karenina, a beautiful young woman Alexey, her cold, vindictive husband Count Vronsky, a young military officer who falls in love with Anna Stepan Oblonsky, Annas spendthrift brother Dolly, Stepans frustrated wife Kitty, Dollys sister Levin, Stepans rusticc friend, and Kittys suitorStory Overveiw Stepan Oblonskys wife Dolly had discovered that her husband was having an affair. With her beauty fading and her household a wreck, she had had enough. Stepan fretfully wrote to his sister, Anna Karenina, asking her to come to Moscow and convince Dolly not to leave him.Later, while working at his job in the entrenched Moscow bureaucracy, Stepan received an unexpected visitor: Levin, an old friend from the university, came to discuss Dollys sister Kitty, whom he wanted to marry. After being inform ed by Stepan that he had a rival for Kittys affections, a certain Count Vronskv of St. Petersburg, Levin resolved that he would propose to Kitty that very night.At that same moment, Anna and Count Vronsky were riding together in a train bound for Moscow. Vronsky noticed the charming woman as he made his way to the first-class compartment that he shared with his mother. He had time to take note of the suppressed eagerness which played over her face as their eyes met, and she remained in his mind. However, upon reaching their destination, the two went their separate ways Anna to her brothers home, Vronsky and his mother to a hotel.Approached by Anna, Dolly at first refused to discuss her husbands infidelity. Everythings lost after what has happened, evervthinqs over! she raged. But finally she relented to Annas plea to keep the family together.Meanwhile, Levin had arrived early at a dinner party hosted by the parents of Kitty and Dolly, determined to make his desires known to Kitty b efore the appearance of the rich and handsome Count. But That cannot be forgive me, Kitty replied upon hearing his stammering proposal. Crushed by the rejection, Levin escaped from the gathering at the first opportunity.A few days later, at her coming-out ball, Kitty couldnt help but notice how Anna and Vronsky kept gazing at each other. Vronskys face had a look that puzzled her . . . like the expression of an intelligent dog when it had done wrong. It was clear to Kitty that the two were in love.Nevertheless, with her task of seeing to Stepan and Dolly completed, Anna boarded the next train for St. Petersburg. She thought of her son, Seryozha, and her husband, Alexey.. Mv life will go on in the old way, all nice and as usual she thought. But she found that she could not easily dismiss Count Vronsky from her mind. And stepping along the way, as Anna stepped out for a breath of air, there he was. You know that I have come to be where you are; I cant help it, confessed the officer. Anna was both delighted and flattered by this, but it was simply unthinkable that anything could come of his attraction to her. After all, she was a married woman.Back in Moscow, Kitty was devastated. Not only had Count Vronsky spurned her, but Levin had also left the city to supervise work on his country estate. Humiliated and distraught, Kitty became so ill with despair that she was soon unable to eat or sleep. Her frantic parents, after finding no restorative medical treatment in Moscow, sent her to Europe to consult various doctors.Meanwhile, life for Anna in St. Petersburg remained strangely unsettled. The happiness that in Moscow had fairly flashed from her eyes, [now seemed] hidden somewhere far away. To her further disquiet, the love-struck Vronsky took every opportunity to see her. One night she knelt and begged him to leave her in peace; but still he persisted: I cant think of you and myself apart. You and I are one to me. And at that moment Anna let her eyes rest on him, full of love.Soon afterward, Alexey Karenina walked into a party and found his wife with Vronsky; but Anna denied any impropriety. Still, she and Vronsky met night after night, with Alexey seemingly powerless or unwilling to stop them. Anna by now felt so sinful, so guilty; but still she could not curb her passion for the Count.The following summer, while staving at her husbands villa outside the city, Anna confronted her lover with an announcement: she was pregnant. Though he understood the gravity of Annas position, Vronsky smiled. This was the turning point he had been longing for.Leave your husband and make our life one, he implored. But Anna shook her head. If she left, Alexey would take sole custody of Seryozha and she would not be allowed to see her son. But Anna did promise Vronsky that she would tell her husband the truth about the child she was carrying.When Anna made her confession, Alexey, instead of showing jealousy or indignation, merely warned his wife against public displays of flirtation. His sole concern was to preserve his social and business reputation; a duel or a divorce would only serve to disgrace him. The family cannot be broken up by a whim, a caprice, or even by the sin of one of the partners in the marriage, he informed Anna Our life must go on as it has done in the past.Anna reacted to his words at first with guilt and shame, but this quickly turned to anger: He knows that I cant repent that I breathe, that I love; he knows that it can lead to nothing but lying and deceit- but he wants to go on torturing me . . . Vronsky also was increasingly anxious to begin a new life with Anna, who would not leave her son. And so, the position was one of misery for all three Kitty had by now returned to Moscow, feeling somewhat better. One morning, just after dawn, Levin caught sight of her in a carriage, as it skirted his estate destined for her familys summer home. The pangs of love, long since buried, welled up in him once more. Months late r, taking advantage of a trip to the city, he called again upon Kitty. It was apparent to both that they cared deeply for each other, and, after a proper courtship, they were united as man and wife. Levin, for years caught up in trying to find out who he was and where he fit in Gods universe, had finally and happily found his place.But in St. Petersburg, relationships were breaking up. The nearer Anna came to the birth of her child, the more demanding and cold Alexey became. Then Anna survived a deadly fever to give birth to a baby girl. Oddly, the difficulty of the birth eased the tensions between herself and her husband. At the other extreme, Vronsky saw no end to the barriers separating him from his lover. Desperate at the prospect of living without Anna, he unsuccessfully tried shooting himself. Still torn, Anna finally did move in with him, and soon the couple left Russia to live in Italy for a time.Meanwhile, Kitty and Levin were living on their estate outside of Moscow. Levin felt gratified to be spiritually sustained by a loving wife. Like Anna, Kitty went through a difficult pregnancy, but it culminated in the birth of a fine little boy. Theirs was an idyllic life.Upon returning from Italy to St. Petersburg, Vronsky and Anna, found themselves ostracized. Gossip followed them everywhere. The couple argued frequently, and Anna, in a burst of depression, finally accused Vronsky of being unfaithful. Even after they moved into a newly-inherited estate, Anna felt alone in the world. She revived her habit of taking a little morphine to help her sleep, a legacy from her pregnancy.Summer turned to winter, and the family relocated again, this time to Moscow. There, the badly strained relationship fared no better. Though Anna pled for Vronsky to love her and give her security, at the same time she increasingly insisted on greater freedom. This is becoming unbearable! Vronsky screamed one day. Why do you try my patience? It has limits. Anna could only gaze at him with terror at the undisguised hatred in his whole face. Vronsky checked himself: I mean to say I must ask what it is you want of me? All I want, she replied, is that you dont desert me, as you think of doing . I want love, and there is none. .. Vronsky vainly protested; he would never cease to love her.Suddenly, Anna turned on Vronsky, cursing him for the sacrifices she had made to be with him her marriage, her son, her social position Delirious with bitterness, Anna had no place to turn; Vronsky, she was convinced, had found another, and she could never return to Alexey. Ambling into the train station, she purchased a ticket. Then, standing on the platform, watching the trains, she said to herself.. I will punish him and escape from everyone and from myself.Measuring both the speed of the oncoming train and her resolve to end her suffering, she jumped. Something huge and merciless struck her on the head and rolled on her back. Lord, forgive me all!Anna Karenina was dead.Comme ntary Leo Tolstoy is considered one of Russias greatest nineteenth-century novelists, an honor he shares with Dostoievsky. Tolstoy, however, focuses his novels on the vicissitudes of the upper-classes rather than on Dostoievskys underprivileged peasants or criminals. Plagiarism Detection >Tolstoy foresaw the end of the aristocracy in Russian society. Serfs had already been set free; the working class was beginning to expand in power. Moreover, new mores and morals were being imported from the West, and societys upper crust was the first to feel the strain of these changes a strain running an undercurrent throughout Anna Karenina.The novel reads like a soap opera, with the exhaustive cast of characters continually creating their own problems. Contrast Annas tragic quest for love and personal fulfillment with the spiritual odyssey of Levin. Through hard work and the support of an understanding family, his search is rewarded by happiness. Thus, Tolstoys gripping masterpiece revolves a round the dissimilar paths of these two characters, allowing a forum for the authors commentary on Russias maze-like social system, fraught with unresolved incongruities.
Wednesday, November 20, 2019
Molecular Mechanisms of Atrial Fibrillation Essay
Molecular Mechanisms of Atrial Fibrillation - Essay Example Progression in the studies of genetics and molecular biology would assist in dealing with this disease in a better way. Recently studies by Chelu et al (2009) have brought into light the fact that differences in the ionic (mainly Ca 2+) current flow are responsible for causing AF and turning it into a chronic condition. As Brugada points out ââ¬Å"Research efforts to elucidate the molecular basis of AF are focused into two main areas: human genetics and alterations in genetic expression of ion channelsâ⬠(Brugada, Is Atrial fibrillation a genetic disease?: Molecular Mechanisms in Arial fibrillation). The beating of the heart muscles, according to research, is strictly controlled by a procedure known as ââ¬ËCa 2+ induced Ca 2+ releaseââ¬â¢. Here we find that the number of Ca ions that are entering through the Cav. 1.2 which is the L type voltage gated Ca ion channel helps in the increase of the release of more Ca ions from the sarcoplasmic reticulum through the intracellular Ca 2+ channels (ryanodine receptor type 2 or RyR2). This influx and release of Ca ions are strictly regulated by the heart muscles for the controlled beating of heart. In AF, where the atria beats rapidly, this rapid beating of the heart leads to production of more Ca ions or Calmodulin- dependent protein kinase II ( CaMKII) phosphorylation of the RyR2. In AF conditions it has also been noticed that L type voltage gated Ca ion channels show a decrease in its amplitude, so it has been deduced that this release of the Ca ions may be due to enhanced functioning of RyR2 channels. There are many reasons as t o why the RyR2 channels may function differently. Earlier it was seen in researches conducted on dogs showing AF conditions, that RyR2 channels remained open in cases having low cystolic Ca ion presence. Another reason as Vest, et al, tells us from his experiments into molecular mechanisms that ââ¬Å"SR Ca2+à leak due to RyR2
Tuesday, November 19, 2019
Truth and Senses Essay Example | Topics and Well Written Essays - 750 words
Truth and Senses - Essay Example When we attempt to find out the possibility of understanding the truth through our sensory organs, there are two stumbling blocks we should be aware of. First, can we be absolutely certain that our sense organs will always provide us with objective and reliable information Second, can we be absolutely certain that all information; the entire truth so to say, can be grasped by our sensory organs It is obvious that sensations can be inconsistent and contradictory and are as likely to lead one astray as they are to lead one towards the objective truth. Bertrand Russell provides a fine example of this in "The problems of philosophy", when referring to a table he says, Although I believe that the table is 'really' of the same color all over, the parts that reflect light look much brighter than the other parts, and some parts look white because of reflected light it follows that if several people are looking at the table at the same moment, no two of them will see exactly the same distribution of colors. (Russell, Bertrand 4) It would be pertinent to observe here that, had our senses given us the objective truth, then the sensation of color would have been identical for everyone. To further illustrate this point, take the example of sound. Our ears perceive certain wavelengths, which are interpreted by our brains as sound. There are supersonic and subsonic wavelengths that our ears cannot perceive. At the same time there exist creatures like bats which can easily perceive such wavelengths. Again, earthworms have no auditory perception at all. They pick up vibrations from their surroundings through their sensitive skin, and these vibrations help them navigate and find food. If we were earthworms we would argue that there is no such thing as sound! A simple experiment can easily be arranged here to judge the correctness of senses. We can take two buckets full of water, one ice cold and the other hot and dip one hand in each of these. After a while, take a bucket full of lukewarm water, and dip both hands in it. The hand which was earlier placed in the hot water bucket will feel cold and the other will feel warm. It is apparent from this small experiment that even in a limited way, our sensory organs don't provide reliable data. There are other, more insidious ways of tricking the senses, drugs being one. Senses can also lead us astray under conditions of extreme emotional duress. Keeping the above in mind, we can conclude that we can't always bank on our senses to provide us with correct and reliable information. Similarly there is reason to believe that our senses are often unable of providing us with complete information - so to say "the whole truth". In recent years, scientists have discovered that 95% of the contents of the universe are invisible to our current methods of direct detection. Observable universe, which can be perceived by the senses comprises of 5% of the mass of the actual universe. The rest is dark matter and dark energy. There exist realities that our senses can't perceive! There is a hilarious, but thought provoking episode in the third book of Douglas Adams' Hitchhiker's Guide to the Galaxy. During a trial, one of the witnesses, "a strange and difficult man" called Prak is administered a drug to force him to tell the truth. Inadvertently or deliberately, the amount administered to him is excessive. The journalist
Saturday, November 16, 2019
There is a gradual sharing of gender roles within the family Essay Example for Free
There is a gradual sharing of gender roles within the family Essay Functionalism theories argue that society shapes its men and women into different spheres, these differences can be seen as functional to the maintenance of social stability and harmony. Functionalist argue that the traditional view of family in Britain was that of the Nuclear family, this was one in which married women were seen as housewives, they performed the domestic tasks and cared for their children. Their husbands were seen as naturally assertive the dominant male, the bread-winner and perform economically supportive tasks. Edmund Lech (1967) termed this view of the family as The Cereal Pack Norm, and criticised ââ¬Å"the lawdry secretsâ⬠of the nuclear family. This view of gender roles and the family is a debate shared by many theorists. Young and Willmott (1973) accepted the view of the nuclear family and announced the arrival of the symmetrical family. They suggested that there was a movement towards symmetry, meaning joint conjugal roles, a sense of balance between the duties of gender tasks within the family. Conjugal roles can be jointly carried out, segregated or integrated. Ann Oakley (1974) and other feminists disagreed that conjugal roles were joint but were socially constructed, after the industrial revolution new laws were brought out restricting women and childrenââ¬â¢s working hours. Women were forced to become housewives and mothers, men were seen as the macho male. Some feminist theories suggest that society is patriarchal, a system of male power and control. Feminists argue women are pushed to the margins of an industrial economy by male dominated institutions, suggesting males are therefore insured power and authority with in gender roles and the family. The Media made many references to the New Man; this was a term applied to those men who have allegedly moved away from the stereotype image of the macho male, they allowed their natures to be more expressive, and would also share domestic and child-care tasks. Is this New Man a reality or a myth? Gender roles within the family our gradually changing but to what extent are male and female roles egalitarian? Young and Willmott (1973) published research findings, which suggested that the symmetrical family was now the typical family form in Britain. 72% of men were helping in the house and spending the equivalent amount of time on home-related tasks. It was found that gender roles did exist with more equality than in the past. Decisions about family life were shared moving towards more integrated conjugal roles. Ann Oakley (1974) criticised this as she found that full time housewives spent 77 hours a week on housework, she dismissed the caring sharing role of the new man. Ann Oakley disputed Young and Willmottââ¬â¢s methods claiming they were biased, as the only question they asked was, do you help at least once a week with any household tasks like washing dishes, making beds, ironing or cleaning. The answer given could overstate the amount of domestic labour that was actually being carried out. A man ironing a shirt once a week was hardly a big contribution to the sharing of gender roles. Oakleyââ¬â¢s research showed a clear division in labour as regards to housework, she interviewed forty women with children under the age of five from different social class backgrounds, her research showed a clear division in labour with women spending more time n housework 77 hours and 30 % of men contributed to childcare tasks. Males were helping more with the children, gender identities were starting to evolve. There is evidence that there is a gradual move towards integrated roles and equality Devine (1992) carried out a small study of car workers it showed that menââ¬â¢s contribution to domestic labour increased when their wives re-entered paid employment. It is suggested this only came secondary above all women still remained responsible for childcare and housework. In the same year Gershunyââ¬â¢s research revealed a gradual increase of domestic labour tasks done by men when the wife was is in full time employment ,thus a gradual move to equality. The changing roles perspectives assume a gradual sharing of gender roles within the family. In recent years there has been a wider acceptance of these interchangeable gender roles. Seven out of ten women with children under the age of five are now in employment. The Equal Opportunities Commission show a Surprising 36% of coupleââ¬â¢s say that the man is the main carer. Paid employment would seem to empower women within the family. However in more recent years The N. I. Social Attitudes survey (1994) and The N. I. Life and Times Survey (1998) show that even when women were in paid employment, the self reported hours on household and the provision of childcare tasks were greatly divided, with women carrying out 17. 15.hours of housework compared with menââ¬â¢s contribution to only 5. 92 hours. DETI (2003) also show inequalities with 69% of women without children working outside the home, these figures drop to 50% when women have three or more children, suggesting that women still primarily see childcare as their responsibility. Oââ¬â¢Brien and Shernit (2002) in their study for Equal Opportunities Commission in Britain suggest that fathers are less likely to avail of family friendly working policies that are in place. The Family Policy Studies centre showed reports of new manism were greatly exaggerated with 90% of women still working part time. This also shows an imbalance, suggesting that women carry the dual burden of work. Research points towards women still suffering gender inequalities within the family. There is evidence that even while working women still have the burden of emotional and domestic work. In (1993) Duncombe and Marsden research revealed gender inequalities in power and domestic responsibilities. They add to their finding that women believe they make the primary ââ¬Ëemotional investmentââ¬â¢ in the family and marriage. Many of their female respondents complained that their husbands were indifferent to their role in holding the relationship together. In other words women are frequently responsible for the ââ¬Ëtriple shiftââ¬â¢ meaning outside work, housework and all emotional work. Thus women suffered what they termed as emotional loneliness it was suggested men would rather bring in a wage as supposed to give emotional fulfilment. They were hesitant to discuss or show their feelings of love for their partner. Men did not recognise that emotion work was needed to keep a relationship together. Womenââ¬â¢s larger involvement in emotion work can be a major dimension of gender inequalities in couple relationships. Edgellââ¬â¢s study in (1980) showed an imbalance when it came to power more important decisions were more likely to be taken by men. It was suggested that when it came down to important decisions like buying a house, car or other financial decisions the men had the power and authority they were the hierarchy the dominant male. Women may have had decisions on trivial things such as what colour she was going to paint the house or how much she was going to spend on the childrenââ¬â¢s clothing or the shopping. When it came to major decisions women views were secondary, gendered roles were segregated, men had the dominant role and the decisions of power. Domestic violence is another key element to conjugal roles; many radical feminists say that patriarchy still exists within married and cohabiting couples. The family statistics show that domestic violence accounts for a quarter of a percent of all assaults in the UK. Also one quarter of all women in the world experience this. Debash and Debash argued that wife beating was an extension of the husbands control over his wife. These percentages suggest that men used violence to gain authority over their partners. This may be misrepresented as not all assaults are reported and men also can be victims of domestic violence. In the 1970ââ¬â¢s the feminist movement brought equality issues forward. The Sex Discrimination Act (1975) and the Equal Pay Act (1970) were introduced these acts were a product and a cause of more women working. These acts led to some women to reject the traditional housewife role and encouraged them to have fewer children and put a career first. Womenââ¬â¢s roles started to have more of an equal status to that of her male partner. Feminists like Ann Oakley criticised Young and Willmottââ¬â¢s view of the symmetrical family and joint conjugal roles she thought they were biased and used incorrect methodology. Although Oakleyââ¬â¢s own research found a gradual sharing in childcare tasks, women were still predominately responsible for housework. Feminists argue men seem to have less emotion work, more power and authority thus they benefit more from family life. Duncombe and Marsden and Edgellââ¬â¢s research back this theory up. Functionalists like Young and Wilmott (1973) and the Media suggest that gender roles are becoming more integrated. Devine and Gershunyââ¬â¢s research in (1992) suggest there is some evidence to a small move towards egalitarian relationships, with men contributing more when their wives were employed. Evidence from the Equal Opportunities Commission show a staggering 36% of males are now the main carer, this sharing of child-care presents us with evidence to a degree the new man exists. Gender roles are changing with more women joining the labour force and male attitudes towards are sharing of domestic labour are gradually becoming egalitarian. Sociologists and theorists in the 21st century argue that perceptions of gender roles within family and diversity have changed cross culturally and within societies, they suggest new families and gender roles are starting to emerge.
Thursday, November 14, 2019
Marketing :: essays research papers
A very important factor in the success of a company is the marketing strategies and the marketing personnel that is being used on a daily basis. As the marketplace evolves ever more rapidly, marketers struggle to keep pace. In our marketing department we have started to concentrate more on the issues that have been failing in the past years for us by adjusting our traditional stratagemsââ¬âredesigning market segmentations, building stronger brands, and hiring new and better marketing managersââ¬âare very necessary. Unless these solutions can be mobilized rapidly, we could find ourselves overtaken by our competitors, for a fundamentally different way of organizing companies to exploit opportunity seems to be emerging among many of our growth leaders. You might call us venture-marketing organizations, since like venture capitalists we are quick to spot new possibilities, to allocate resources to the best ones, and to cut our losses as we go. We have decided to turn our marketi ng department around and make it become our most important key factor for our business. Marketing to new customers and to our existing customers is going to be our deepest concentration for the moment. We have decided to concentrate on marketing the quality of our products and the benefits of wearing our materials during their workouts or performing events. Our groups realized that to outpace the market consistently, we must not only create fluid organizational structures but also provide for unyielding rigor in measurement and decision making. As a result, we will enjoy revenue growth rates that on average are one and a half times those of the competition. When traditional marketers think of organization, they mean structure: distinct product, channel, and customer groups focusing on specific functional tasks, such as brand management, customer segment management, and market research. Our functional managers will play the pivotal roles in these functionally focused groups, which are responsible for generating ideas and taking them to market. But the traditional approach hinders the fluidity required to keep pace with the marketââ¬â¢s evolution. For when market priorities change, traditionalists take a "wreck and rebuild" approach that consumes the precious time of top executives, disrupts action on the front lines, and, worst of all, often fails to yield the intended results. Our new-style marketing groups will understand that formal structures canââ¬â¢t drive value in fast-moving environments. To make organizations keep pace with the market, these groups rely not on periodic restructurings but on a continual process of evolution.
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